Journey to the first 200,000 users (Numberplates) continued

Continuing from the previous article where I started this story. The numbers of  plates that were created continued to rise on the database  but the number of unique users was not as much. There was also an increasing number of users who were writing comments, asking questions from other...

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Journey to the first 200,000 users (Numberplates)

How we engaged the first 200,000. users in a developing country on a shoestring budget Building a solution  (or service) has enormous challenges that needs on-ground knowledge and deep insight with innovation to address. While working on several web applications and mobile apps, time and time...

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Gathering feedback for user research and testing can be hectic

My recent work on a Proof Of Concept with remote users across the Atlantic   You have to be sensitive to your users at the  level of a radar detector, especially when working with a small pool of beta testers  or “potential customers”, you should be open, listen to and...

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Jump starting growth by simplifying signups

I reviewed the beta version of an app recently; as part of the signup process, I was asked to fill fields  like prefix, first name, last name, email, phone, gender, address, state, company, designation and other fields; this left me  thinking "do you care for my birth certificate,...

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How Adufe is starting a controversy

There has been a debate with a few friends of mine and it’s brewed a controversy which makes me wonder just how easy it is to misjudge and misinterpret messages because of personal biases & perceptions. Here is a simple story “Adufe & the Lion's Mane,” one of my...

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