Insights
Learn from our experience building at the intersection of design, development, and strategy.
From Human-in-the-Loop to Agentic (Part 2): A Pattern We Discovered Building Page2Play
Part 2: Building the Agent (And Teaching It Taste) By Olu • March 2026 In Part 1, I explained how Page2Play’s 75% frame accuracy wasn’t production-ready, and how building simplified UX controls for human reviewers accidentally created the exact toolkit an AI agent would need; four discrete editing methods that turned complex prompt engineering into […]
From Human-in-the-Loop to Agentic (Part 1): A Pattern We Discovered Building Page2Play
Part 1: The Accidental Toolkit By Olu • April 2026 I’m tired of seeing customer service tickets used to explain agentic AI. Not because it’s wrong; it’s just not the only story. So I want to share a different one, from building an animation production platform, that shows how we moved from human-dependent workflows to […]
The Curse of Good UX: The “Looks Simple” Trap when UX Works Too Well
This was written in late 2025 when Page2Play was focused on education and ministry. Since then, we've pivoted toward enterprise B2B — read the agentic AI series for where the product is heading. I’ve had the same conversation a dozen times now. A church, school, or publisher sees Page2Play: our AI platform that turns written […]
Journey to the first 200,000 users (Numberplates) continued
Continuing from the previous article where I started this story. The numbers of plates that were created continued to rise on the database but the number of unique users was not as much. There was also an increasing number of users who were writing comments, asking questions from other people who had created and posted […]
Journey to the first 200,000 users (Numberplates)
How we engaged the first 200,000. users in a developing country on a shoestring budget Building a solution (or service) has enormous challenges that needs on-ground knowledge and deep insight with innovation to address. While working on several web applications and mobile apps, time and time again we came across the need for accurate user […]
Gathering feedback for user research and testing can be hectic
My recent work on a Proof Of Concept with remote users across the Atlantic You have to be sensitive to your users at the level of a radar detector, especially when working with a small pool of beta testers or “potential customers”, you should be open, listen to and observe what participants are actually saying […]
Jump starting growth by simplifying signups
I reviewed the beta version of an app recently; as part of the signup process, I was asked to fill fields like prefix, first name, last name, email, phone, gender, address, state, company, designation and other fields; this left me thinking “do you care for my birth certificate, license as well as my SSN too?” […]
How Adufe is starting a controversy
There has been a debate with a few friends of mine and it’s brewed a controversy which makes me wonder just how easy it is to misjudge and misinterpret messages because of personal biases & perceptions. Here is a simple story “Adufe & the Lion’s Mane,” one of my favorite stories that acknowledges the […]
Mistakes we made, some things we got wrong while working on Kunku app
How we learnt not to make any assumptions and talk to actual users before developing or doing anything, it just might save a lot of time and resources. It has been a major objective to ditch technical language in a bid to foster understanding among our readers on this blog. However, that has not […]
How Femi Ade makes over NGN100,000 monthly with his photography service
As a photographer, it can be quite challenging to convince new clients on why they should use a professional photographer or pay for your services in this digital era where everyone carries a camera around with them and everyone is a self professed photographer just because they can use a few filters on their phones. […]
Build a free Mobile app to showcase your photographs and portfolio in 60 seconds
Create a free photobook mobile app in 60 seconds to showcase your work like a physical photo album in style. Flip through the pages of an actual photo album in your mobile app. Create a free mobile app for yourself, friends, and family members by collating individual pictures into one collection —> Click here to […]